Have you ever seen a blue tick or a verification badge on an Instagram account? How to get this blue tick of verification on Instagram for your business?
Nowadays, there are many Instagram profiles with blue tick in front of their names. What is this blue tick and what does it do and as a business owner do you really need to have that blue tick? Does it make you stand apart from others or does it only look cool?
It does looks cool indeed but there’s much more to it than just showing it off to your connections and your audience. It is basically the sign of Verification!! That means you are a verified business, a verified business on Instagram. Now what does it really stand for and will it do any good to your business?
Verified means you are the only one with that name in that category. This makes you set apart from others or profiles impersonating you. This gives you an edge to others in your competition and a trust in your audience or customer minds that makes you are a Brand. So it gradually if not instantly makes you a Brand or an influencer in your niche.
Now again what’s a verified blue tick or a verification badge and how does it benefit you? Instagram identifies, researches and then verifies you as a unique business or person, manually! So the process is fair enough and no one easily gets a verified badge or a blue tick in front of their names. Only real brands or big companies or fast growing businesses manage to do that. Which requires a real deal to come to a stage to get verified.
Also and obviously Instagram requires those businesses to be active on Instagram also and on other parallel social media or digital marketing platforms. As Instagram verifies your identity by search engines results. They look for your visibility, presence, NAP(Name, Address and Phone) citations, activity, consistency, quality of content, engagement on that: likes, shares, comments and shares. They also look for currency spends on Instagram and other connected platforms. Facebook beingthe major one which owns Instagram.
All those points discussed above apply on Facebook and this can be the key to get verified on both simultaneously! Keeping your users posted, engaged and attracted. Facebook loves its users so should you. So you should make a advertisement budget on Facebook and Instagram to earn more points to get verified quickly.